Impactful communication & storytelling for techies
Audience: product managers, R&D, operations
A soft-skill workshop for the ‘hard world’ teaches technology-makers how to talk beyond the product, and communicate brand values and stories through their day-to-day work.
Help your makers become part of the organization’s brand-marketing ‘support’ team.
Teach them how to pitch a compelling, inspiring and memorable product/organizational story and talk about the company’s activities and values in a way that resonates with peers, business partners, customers, prospects, suppliers, applicants and more.
Understanding the essence of storytelling: why & what
How to capture the curiosity of a room full of people
How to turn a product into a story
How to talk in front of an audience and become a public speaker
Understanding the essence of storytelling: why & what
How to turn a product to a story
How to capture the curiosity of a room full of people
How to talk in front of an audience and become
a public speaker
“The most powerful person in the world is the storyteller.
The storyteller sets the vision, values and agenda of
an entire generation that is to come.”
Steve Jobs
Workshop 2
Thought leadership in the digital world
Audience: company executives, managers, professional experts
Understanding that the world has changed, we must adapt to the new reality and find ways to replace face-to-face interactions with digital ones: virtual meetings, conferences and exhibitions; working from home; relying less on natural chemistry that develops when we interact in person.
In this workshop, we teach company leaders, experts and influencers the power of thought leadership and how to become a professional leader in the digital world. How to translate interpersonal skills to the digital sphere, develop an online persona, initiate and maintain professional relationships online, use digital tools and write for the different digital platforms.
Practical writing: Practical and impactful writing for product marketing, services and sales
Linkedin: How to build and manage a professional persona on Linkedin, initiating and managing effective business relationships and publishing content
Photography and video on a smartphone: The basics of smartphone photography and editing using apps that are available to all
Public speaking: How to become an impactful speaker
Practical writing: Practical and impactful writing for product marketing, services and sales
Photography and video o a smartphone: The basics of smartphone photography, and editing using apps that are available to all.
Linkedin: How to build and manage a professional persona on Linkedin Initiating and managing effective business relationships Publishing content
Facebook: Creating a Facebook community (includes practical training)